AdLegal is a not-for-profit consumer advocacy organization whose mission is to promote consumer protection, combat consumer fraud, deceptive advertising, and unfair competition through legal actions; promote understanding of the serious harms that commercial dishonesty and anti-competitive practices inflict; and work with consumers, businesses, independent experts, synergy organizations, self-regulatory bodies, and government agencies to advance countermeasures that effectively prevent and stop deception and anti-competitive behavior in the Ugandan economy.

We take decisive legal steps to hold brands accountable for violating consumer rights and engaging in fraudulent practices that harm consumers and damage public trust.

We educate the public about the tactics used in unfair business practices, we empower consumers to make informed decisions and recognize warning signs of fraud.

We work with policymakers to strengthen regulatory frameworks that prevent consumer fraud. By advocating for better regulations, we contribute to a fair, transparent marketplace in Uganda.

We work with various stakeholders, including consumers, brands & government agencies to develop and implement robust strategies and policies that address deceptive practices across all sectors.