The W.K. Kellogg Foundation is interested in proposals that both improve the community and strengthen the applicant organization. The authors’ experience indicates that proposals which connect with and engage a wide range of community resources are more effective than those which involve only the staff of the lead organization. This document shows how non-profit organizations are much more powerful community actors when they are not exclusively focused on needs, problems, and deficiencies but are effectively connected to the resources, or assets, of the local community.
The following pages are divided into three sections to help applicants connect with community assets.